Featured case study: BACVA “Get In On It” and Video Village
Program: BACVA “Get In On It” and Video Village
Product: Baltimore Area Convention and Visitors Association “Get In On It” campaign
Status: Executed May through August 2006, and in 2007
Summary: Executed both a pre-launch and launch campaign with over 25 events. During a pre-event campaign, the "In On Its," a team of colorful brand ambassadors took to the Streets and greeted visitors to the Inner Harbor and Baltimore attractions, distributed giveaways, and attended sporting events. During the campaign, we used branded ice cream truck that travelled to neighboring states – Philadelphia, Delaware, etc. and distributed Snowballs to promote Baltimore tourism. Also had events in a Video Village with emcees, contests and trivia games.
Role: Team provided management, drivers and staff to execute the program and capture the spirit of the campaign.
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