Featured case study: Cartoon Network Boomerang Tour
Program: Cartoon Network Boomerang Tour
Product: Cartoon Network and its television line-up
Status: Executed February 2002 through August 2002.
Summary: A high profile media campaign aimed at children 7 to 13. Executed at stores, parades, amusement parks, baseball games and festivals throughout the country. The program centered on the Boomerang Tour bus as well as the costumed characters.
Role: Team Marketing staffed the entire program and provided in-market managers to coordinate the program, schedule talent and track shifts. Staff of 10 costume characters and 5 escorts in each market.
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