Featured case study: Chrysler Mobile Showcase 2008
Program: Chrysler Mobile Showcase 2008
Product: Chrysler Automobiles
Status: March 2008 throughout the 2008 year – currently running.
Summary: Automobile program running at Auto-Shows, festivals, golf tournaments nationwide (including Kansas City, Dallas, Orlando, Denver, Philadelphia, Detroit, etc.) to increase brand awareness, stimulate trial and build sales. Program includes product demonstrations, test drives, digital pictures, lead acquisition, etc. Staff have consistently exceeded program goals on leads.
Role: Team provides the in-market brand ambassadors and test drive staff including bilingual staff and set up and breakdown crew in select markets. Usually 3 to 8 staff per event.
Back to Case Studies main page.