Featured case study: Build Dinner Around Gortons 2006, 2007, 2008
Program: Build Dinner Around Gortons
Product: Gorton’s Frozen Dinner line
Status: February 2006 – March 2006, appearances throughout 2006, March 2008
Summary: Nationwide program to promote Gorton’s between Ash Wednesday and Easter. Executed in 6 markets concurrently on weekends for 1 month at local supermarket chains and involved a booth set up, digital photos with the Gorton’s fisherman, coupon distribution, premiums, etc. Additional special events nationwide from Arizona to Massachusetts.
Role: Team provided the in-market managers, Gorton’s Fisherman and the in-market staff; some required bilingual spanish-speaking. Each manager was responsible for driving a cargo van, display set up, staff training, program recaps.
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