Featured case study: Honda Hot Import Nights
Program: Honda Hot Import Nights
Status: Executed throughout 2003.
Summary: An exciting promotional scheme combining music with automotives to attract the youth market. Executed in major markets– Miami, Dallas, Atlanta, Los Angeles, etc.
Role: For each market Team Marketing provided 3 brand ambassadors/product specialists to execute the program and generate awareness and attention. Responsibilities included hiring, training, payroll and supervision of each markets’ product specialists.
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