Featured case study: Pepsi-Mt Dew Holiday Mall
Program: Pepsi-Mt Dew Holiday Mall
Product: Pepsi and Mt Dew
Status: Executed December 2006
Summary: A nation-wide mall program to generate awareness for the Pepsi/Mt Dew lounges in participating malls. Program involves pre-event street team flyering and event execution that includes sampling, give-a-ways, large mall set up, DJs, prize-wheels and more.
Role: Team provided 5 in-market managers, DJs and up to 5 staff in each market to execute the program.
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