Featured case study: Schick/Roxy Follow Your Heart Tour
Program: Schick/Roxy Follow Your Heart Tour
Product: Schick Quattro for Women
Status: April 2008 through July 2008 –currently running
Summary: Executing in 12 major markets at college campuses and retail stores and malls. Distributing 2,000 gift bags per college and 500 per retail event. Utilized give-a-ways, sweepstakes and contests to encourage consumer participation.
Role: Team Marketing provided the in-market samplers and helped design the program manual.
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